“Respect Beer”

I get really annoyed with beer hipsters. And so does Sam Calagione, owner of Dogfish Head, and maker of delicious beer:

We could have taken the easy way out and just sold the bejeezus out of 60 Minute to grow but we like to experiment and create and follow our own muse. Obviously there is an audience that appreciates this as we continue to grow. We put no more “hype” or “expert marketing” behind our best selling beers than we do our occasionals. We only advertise in a few beer magazines and my wife Mariah oversees all of our twitter/Facebook/dogfish.com stuff. We have mostly grown by just sharing our beer with people who are into it (at our pub, great beer bars, beer dinners, and fests) and let them decide for themselves if they like it. If they do we hope they tell their friends about. 

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That doesn’t mean the one you didn’t prefer sucked. And the breweries you don’t prefer but are growing don’t suck either. Respect Beer.

Friends, this is me telling you about it. If you can get your hands on some Dogfish, do so. And if you think it sucked, try one of their other brews, they are all very different. I personally hated their Black&Red (mint? ew), but the 90 min IPA remains one of my absolute favorites.

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